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Customer Relationship Management (CRM)

CRM stands for Customer Relationship Management, which is a strategy and set of practices used by companies to manage their interactions and relationships with customers.

A CRM system typically includes tools for managing customer data, tracking customer interactions (such as phone calls, emails, and purchases), automating sales processes, and analyzing customer behavior and preferences. By using a CRM system, companies can better understand their customers, improve customer service, increase sales, and ultimately grow their business.

There are many types of CRM systems available, ranging from basic contact management tools to advanced enterprise-level solutions. Some popular CRM software providers include Salesforce, HubSpot, Zoho, and Microsoft Dynamics.